BBS - Technik aus dem Motorsport

BBS is born.

In 1970, Heinrich Baumgartner and Klaus Brand set up a modest production workshop in Schiltach, Germany, to produce high-quality fiberglass components for racing touring cars produced by BMW and Ford. The initials of the founders and of the city where they established their business formed the simple but memorable company name, "BBS"-three letters which have become synonymous with sophisticated, pioneering automotive engineering and no-compromise quality.

A short time after founding their company, a new type of three-part racing rim was developed that involved the use of a totally new technology which, within only a few years, had become an established foundation for the company's success. The idea factory developed into a thriving manufacturing enterprise.

A new partner, a new casting technique, and a new frontier.

In 1979, Martin Braungart joined the firm and became the third managing partner with responsibility for engineering. The factory continued to expand at an astounding rate, with a new counterpressure casting technique, co-developed by BBS, marking an important milestone in the company's development. In the late 1970s, BBS products were also being sold in the United States through an independent importer.

BBS products continued to fly off the shelves, and in 1980, as many as 220,000 wheels were produced. By 1983, the finishing touches were completed on the three-part racing rim for series production, which eventually exceeded all expectations and triggered a regular boom. That same year, BBS distribution centers were established in the U.S. and Japan.

The company goes public.

On January 1, 1987, the company changed its legal form from a limited partnership to a public company-BBS Kraftfahrzeug AG. Klaus Brand took a seat on the Supervisory Board, Heinrich Baumgartner became Chairman of the Board, and Martin Braungart became Board Member for Engineering. During this year, a new state-of-the-art production facility, plant four, was also introduced, and was later hailed as a model of modern process engineering.

BMW, Ferrari, Porsche, and Volkswagen become clients.

In the 1990s, BBS continues to play an important role in the market, becoming a supplier to car manufacturers Audi, BMW, Daimler-Chrysler, Ferrari, Jaguar, Porsche, and Volkswagen, as well as for many racing teams worldwide. Then in 1994, wins in the Formula 1, American Indy Car Series, German Touring Championship, and the ADAC Touring cup-all on BBS wheels-establish BBS as a true world leader in high-performance wheel production.

BBS of America gets a new home.

In the fall of 1991, BBS moved the North American headquarters-a wholly-owned subsidiary of BBS AG-next to the Road Atlanta Race Track in Braselton, Georgia, 65 miles northeast of Atlanta. It became the distribution point for all BBS road and racing products in North America. BBS Motorsport is also located in Braselton, a location perfect to meet the needs of teams doing testing and development at Road Atlanta Race Track next door.

Awards for best plant and best wheels.

In 2001, BBS opens a new Surface Treatment Plant for painting at the production facility in Herbolzheim. By the next year, it is lauded at the most modern and non-polluting plant worldwide-a primary reason for the Federal ministry of Environment to support this innovative plant as a pilot project.

Also in 2002, BBS receives a Podio Award for the developing the best quality wheels Ferrari, Ferrari Formula 1, and Maserati GT vehicles have ever ridden upon.

BBS in the 21st century.

In 2004, BBS was voted Entrepreneur of the Year in Germany by certified public accountants Ernst & Young. With 1,200 employees, environment-friendly production processes, and a dominant presence in the light wheel market, BBS is considered one of the most successful companies in Germany.

Today, BBS continues to transfer race car technology and race-bred performance to road wheels designed for the latest high-performance luxury automobiles. As always, BBS pushes itself to set new standards, aiming to radically reduce wheel weight while ensuring absolute concentricity, perfect balance, and the stability its reputation has been built upon.

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